A primer on designing a great capability statement that catches their eye and wins the contract.
There is no requirement that your capability statement look a certain way. However, we have compiled some best practices from government contracting, design, and marketing.
Start with the basics – you design for your reader, not for you. How will your contracting officer read your form, and what will they look for? It’s great that you have doubled growth in just two years, but is that what they want? Or do they want a solution to their specific problem? Which they have graciously told you in the form of an RFP.
Ask about them every step of the way. What colors would they like? When and where will they look for contact information? How much text will they read? Or how many images would they like to look at?
We say two, every time. Find out why.
For once, think inside the box.
Colors speak volumes. What do yours say?
What do they do next?
They really do speak 1,000 words. Use them.
What goes where?
The trick to make them look where you want.
White space is more powerful than you think.
Say it well, write it well. Draft like a pro.
Rules solely for capability statements.
Hire our team of writers and designers with a proven track record of winning federal contracts create your executive capability statement.
Eduardo Flores, Safe Cone Zone Inc.