Here are some effective design techniques to make a capability statement stand out:

1. Use a clean and professional layout: A well-organized and professional layout will make your capability statement easy to read and will showcase your company’s credibility and expertise.
2. Use a clear and easy-to-read font: Choose a font that is easy to read and that is consistent with your company’s branding. Avoid using fancy or decorative fonts that can be difficult to read.
3. Use colors and graphics strategically: Use colors and graphics to highlight important information and to make your capability statement visually appealing. Avoid using too many colors or graphics, as this can make your capability statement cluttered and difficult to read.
4. Use white space effectively: White space, or the empty space around the text and graphics, is an important design element that can help to make your capability statement more readable and visually appealing. Use white space to separate different sections and to draw the reader’s attention to key points.
5. Use visual hierarchy: Visual hierarchy refers to the way that information is organized and presented on the page. Use a clear hierarchy, with the most important information at the top and the least important information at the bottom, to guide the reader’s eye and to make your capability statement easy to understand.